PRI Trade Show 2026: Dates, Tickets, Exhibitors and Events

If you are part of the motorsports world, December is the month that matters most. The Performance Racing Industry Trade Show is coming back to Indianapolis, and 2026 promises to be the biggest edition yet. Whether you are a seasoned racing professional or attending for the first time, this guide covers everything you need to know — from exact dates and hours to exhibitors, events, and travel tips.

What Is the PRI Trade Show?

The Performance Racing Industry Trade Show is the world’s largest annual gathering of motorsports professionals. It brings together race teams, engine builders, parts manufacturers, retailers, fabricators, and media under one roof. The show was launched in 1988 and has grown into a must-attend event for anyone doing business in the racing industry.

Each year, the three-day show takes place in downtown Indianapolis. It serves professionals from all 50 states and more than 35 countries. It is not open to the general public. You must be a qualified industry professional to attend. However, if you work in racing at any level, this event offers unmatched value.

2026 PRI Trade Show Dates and Hours

The 2026 PRI Trade Show runs from Thursday, December 10, through Saturday, December 12, 2026. The venue is the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis.

Note that Saturday closes one hour earlier than the other two days. Therefore, plan your Saturday schedule carefully if you have a long list of exhibitors to visit.

Venue: Indiana Convention Center and Lucas Oil Stadium

The show takes place at one of the most impressive event spaces in the country. The Indiana Convention Center is located at 100 S. Capitol Ave., Indianapolis, IN 46225. It connects directly to Lucas Oil Stadium, which hosts the famous Trailer Exhibits on the stadium field.

This dual-venue setup gives the show a massive footprint. Attendees can move between the convention center and the stadium easily. The connected layout means you never have to step outside in December weather to switch between areas. Additionally, the downtown location puts hotels, restaurants, and transportation hubs within easy walking distance.

Who Attends the PRI Trade Show?

The show draws an impressive cross-section of the racing industry. More than 70,000 industry professionals attend across the three days. Attendees come from professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, and media outlets.

Because attendance is limited to qualified industry professionals, the quality of networking is very high. Every person you meet on the show floor is there for business. This makes it a far more focused environment than a consumer-facing auto show. If you are a buyer, a supplier, or a decision-maker in motorsports, you will find the right conversations here.

Exhibitors and Booth Count

The scale of exhibiting at this event is staggering. Over 1,100 companies showcase their products across more than 3,400 booths. Exhibitors display the latest products, services, machinery, simulation technologies, testing equipment, and state-of-the-art racing trailers.

Product categories span the full spectrum of motorsports needs. Here is a snapshot of what you will find on the show floor:

• Engine components and performance parts
• Race car chassis and fabrication materials
• Tires, wheels, and suspension systems
• Safety equipment and driver gear
• Electronics, data logging, and telemetry systems
• Race shop machinery and tooling
• Fuel systems and lubricants
• Trailer and transporter solutions
• Simulation and testing technology

New for 2026, PRI has launched a Salesforce-powered customer management platform for exhibitors. This makes the booth reservation and planning process smoother than ever. Companies looking to exhibit should visit the official PRI website and submit an Exhibit Space Rental Application.

Machinery Row: A Special Highlight

One of the most popular destinations within the show is Machinery Row. This dedicated section features the best in race shop machining equipment. It is a must-see area for any racing professional who is planning to invest in new machinery.

Whether you need engine lathes, CNC machines, or precision measurement tools, Machinery Row brings the most respected suppliers together in one easy-to-navigate space. Furthermore, being able to see and touch the equipment before buying is a major advantage over ordering online.

Trailer Exhibits at Lucas Oil Stadium

Another standout feature is the Trailer Exhibits section, located on the Lucas Oil Stadium field. This is connected directly to the Indiana Convention Center, so access is simple. Here, attendees can view some of the most advanced and customized racing trailers and transporters in the industry.

This section is always a visual highlight of the show. The trailers on display range from compact enclosed haulers to full-size, multi-vehicle transporters equipped with living quarters and workshop space.

Events, Seminars, and Education Sessions

Beyond the exhibit floor, the PRI Trade Show hosts a rich calendar of events during Race Industry Week. These include conferences, seminars, and educational sessions that dig into the latest trends and technologies in motorsports.

PRI Education is a dedicated program offering sessions on topics like business strategy, safety regulations, engine building, and emerging racing technologies. These sessions attract speakers from across the industry. They are a great way to stay current and gain knowledge you can apply directly to your work.

Full details on Events and Sessions are expected to be published on the official PRI Show Planner website in October 2026. Therefore, check back closer to the event for the complete schedule.

TOPS HQ: A Resource for Attendees

TOPS HQ stands for The Official PRI Show headquarters resource hub. It serves as a dedicated space where attendees can get orientation, pick up materials, and connect with PRI staff. If you are attending for the first time, this is a great starting point before you hit the floor.

How to Register and Get Tickets

Attendance at the PRI Trade Show is reserved for qualified industry professionals. There is no walk-up public admission. To attend, you must register in advance through the official website at performanceracing.com.

Registration typically opens in the months leading up to the show. Credentials are issued based on your professional role in the racing industry. Categories include buyers, media, race team members, distributors, and more. Each category may have specific documentation requirements.

If you have questions about registration, the PRI Customer Service team is available at 864-208-2612 or by email at tradeshow@performanceracing.com.

Hotel and Travel Information

Indianapolis is a well-connected city with excellent travel infrastructure. Indianapolis International Airport (IND) serves direct flights from major hubs across the United States. The convention center is about 15 to 20 minutes from the airport by car or rideshare.

For hotel accommodations, PRI maintains a block of reserved rooms at nearby hotels. The hotel reservation deadline for 2026 is October 16, 2026. Cancellations after that date will incur a $50 fee per reservation. Hotels also enforce a 72-hour cancellation policy before arrival.

Booking early is strongly recommended. The show fills up downtown hotels quickly. Additionally, staying close to the convention center saves time and makes it easy to return after evening events.

The PRI Show Mobile App and Show Planner

PRI offers a dedicated mobile app to help attendees plan their visit. The app is expected to launch in October 2026 and will be available for download on iOS and Android devices. It allows you to build a personal agenda, map exhibitor booths, save products to review, and track sessions you plan to attend.

Additionally, the My Show Planner tool on the PRI website lets you organize your visit before you arrive. You can add exhibitors, mark sessions, and build a schedule that maximizes your three days on the floor.

Tips for First-Time Attendees

Attending a show of this size can feel overwhelming at first. However, a little preparation goes a long way. Here are some practical tips to help you get the most out of your visit:

• Register early to secure your credentials before the show fills up
• Download the PRI app in October and build your agenda before you arrive
• Wear comfortable shoes — the exhibit floor is massive
• Bring plenty of business cards for networking
• Visit Machinery Row and the Trailer Exhibits even if they are not your primary focus
• Attend at least one seminar or education session each day
• Book your hotel before the October 16 deadline to avoid cancellation fees

Why the PRI Trade Show Matters to the Racing Industry

The racing industry moves fast. New technologies emerge every season. Regulations change. Supplier relationships shift. The PRI Trade Show is where the industry gets aligned. It is where deals are made, partnerships are formed, and trends are set.

For suppliers, there is no better platform to put new products in front of thousands of buyers in a single week. For buyers, the ability to compare hundreds of products side by side is invaluable. And for media and content creators, the show generates weeks of content about the direction of motorsports.

Simply put, if you work in racing and you are not at this show, you are missing the most important business event in your industry calendar.

Conclusion

The 2026 PRI Trade Show, running December 10 through 12 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, is shaping up to be a landmark event for the motorsports world. With over 1,100 exhibitors, more than 3,400 booths, and a packed calendar of education sessions and special events, it offers something essential for every racing professional.

Plan early, register through the official PRI website, book your hotel before October 16, and download the app in October. Whether you are a buyer, a seller, a race team member, or a media professional, this three-day event in the heart of Indianapolis delivers unmatched value. Mark your calendar now — December 10 to 12, 2026, is a date no motorsports professional should miss.

Frequently Asked Questions

Is the PRI Trade Show open to the public?

No. The show is exclusively for qualified industry professionals. This includes buyers, suppliers, race team members, media, distributors, engine builders, and other verified motorsports professionals. General public admission is not available.

What are the exact dates and hours of the 2026 PRI Trade Show?

The show runs Thursday, December 10 through Saturday, December 12, 2026. Hours on Thursday and Friday are 9:00 AM to 5:00 PM. Saturday hours are 9:00 AM to 4:00 PM.

How do I register to attend the 2026 PRI Trade Show?

Registration is done through the official PRI website at performanceracing.com. You will need to verify your professional status in the racing industry. For help, contact PRI Customer Service at 864-208-2612.

What types of products are exhibited at the PRI Trade Show?

Exhibitors display a wide range of motorsports products including engine parts, chassis components, safety equipment, electronics, race shop machinery, tires, fuel systems, and racing trailers across more than 3,400 booths.

When should I book my hotel for the 2026 PRI Trade Show?

You should book as early as possible. The PRI hotel block reservation deadline is October 16, 2026. Cancellations after that date incur a $50 fee, and hotels apply a 72-hour pre-arrival cancellation policy as well.

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