DIRT EXPO Scottsdale 2026: Tickets, Events, Exhibitors and Attractions

Arizona’s off-road season has a big kickoff. DIRT EXPO returns to WestWorld of Scottsdale from December 4 to 6, 2026. Truck builders, UTV fans, overlanders, and families will fill the hall. Additionally, more than 150 companies plan to show vehicles, parts, and gear. This guide covers dates, hours, tickets, events, exhibitors, parking, and nearby attractions. Therefore, you can plan your weekend with confidence.

Table of Contents

Event Overview: What Is This Off-Road Show?

Rugged Radios presents the show, and DRT Motorsports powers it. Arizona Expos runs the event. Listings call this the 12th annual Scottsdale edition. Organizers describe it as Arizona’s original and largest off-road show. In addition, the hall is climate controlled, so the desert weather never slows you down.

The history adds some color. The event started in 2001 as the Arizona Sand Expo. Later, it grew into the International Off-Road and UTV Expo. In 2022, the name changed to DIRT EXPO, and the focus widened to cover everything off-road. Today, the lineup spans trucks, Jeeps, UTVs, motorcycles, overland rigs, camping gear, and race equipment.

However, this is not only a shopping trip. Visitors can touch the products, talk with the experts, and watch builds up close. Consequently, the show works for first-timers and seasoned racers alike.

Dates, Hours, and Location

Show Schedule

The show runs Friday through Sunday. Public hours vary by day, so check the table below. Friday starts in the afternoon because exhibitors finish setup that morning.

Day	Date	Public Hours
Friday	December 4, 2026	3:00 PM to 8:00 PM
Saturday	December 5, 2026	9:00 AM to 6:00 PM
Sunday	December 6, 2026	9:00 AM to 4:00 PM

Please note that these hours come from event listings. Organizers can adjust them. Therefore, confirm the final times on the official website before you travel.

Venue Details

The show takes over the North Hall at WestWorld of Scottsdale. The address is 16601 N Pima Road, Scottsdale, Arizona 85260. WestWorld hosts more than 100 events each year. Its climate-controlled space covers about 120,000 square feet, which gives exhibitors plenty of room for large rigs.

Getting There and Parking

WestWorld sits in north Scottsdale, close to the Loop 101 freeway. Driving from Phoenix Sky Harbor Airport takes roughly half an hour without heavy traffic. Rideshare drivers also know the venue well.

In past years, the venue set the parking fees rather than the show. Therefore, check the current rate before you arrive. Additionally, plan to come early on Saturday. Lots fill up fast when the crowd peaks.

Tickets: What to Know Before You Buy

Ticket Options

Organizers sell tickets online through the official show website and the Arizona Expos ticket page. The box office also sells tickets on site each day. However, past events sold out of certain packages, so buying early is the safer move.

Ticket Type	Who It Suits	What to Know
Single-day adult	Visitors who want one focused day	Pick the day that fits your plans
Weekend pass	Fans who want all three days	Past years paired the pass with a show shirt
Kids under 12	Families	Listings say kids under 12 enter free
Military and veteran	Service members and veterans	Organizers offer discounted tickets
Sell-n-Shine entry	Owners of personal builds	Registered builds earn weekend admission and a shirt
Swag bag package	Collectors and gift buyers	Past shows offered single, double, and four-person bundles

What Do Tickets Cost?

The organizers had not confirmed 2026 prices in the sources reviewed for this guide. For context, the 2022 show started adult admission at $20. A weekend pass with a shirt cost $39.99 that year. Prices often change, so treat those numbers as a rough guide only. Always check the official ticket page for current rates.

Smart Buying Tips

Buy online to skip the line at the box office.
Choose a weekend pass if you plan to visit twice.
Bring your military or veteran ID if you qualify for a discount.
Check the swag bag bundles if you want extra gear.
Keep your digital ticket ready on your phone.

Main Events and Activities

The show offers far more than rows of booths. Several activities run across the weekend. Below is a look at the main draws.

The Exhibit Hall

The exhibit hall is the heart of the show. Over 150 companies display vehicles, parts, and gear. You can compare products side by side. In addition, many exhibitors offer holiday specials, which makes the timing ideal for gift shopping.

Seminars and Classes

Live seminars and classes give visitors a chance to learn from experts. Past shows put speakers on stage to cover topics such as builds, gear, and off-road skills. Therefore, you can leave with new knowledge as well as new parts. Check the posted schedule when you arrive to catch the sessions you want.

Off-Road Sell-n-Shine

The DIRT ALLIANCE Off-Road Sell-n-Shine lets owners show off their personal builds. Trucks, pre-runners, UTVs, and Broncos have all appeared in past years. The rules matter, however. Manufacturers and companies cannot take part, and nobody can sell items from a display. Owners who register their builds receive weekend admission and a shirt.

Raffles and Giveaways

Raffles and giveaways add extra fun. Exhibitors often hand out prizes, stickers, and gear. Stop by booths regularly, because new offers can appear at any time.

Trailers and Toy Haulers

Past shows also displayed a wide range of toy haulers and trailers. These units appeal to anyone who wants to haul their toys in comfort. Walk through a few and picture your next trip.

Exhibitors and Products to Expect

The exhibitor list can change before December. Nevertheless, the show follows a clear pattern each year. The categories below give you a good preview.

Category	What You Will See
Off-road trucks	Lifted builds, suspension, wheels, and tires
Jeeps and 4×4 vehicles	Lift kits, bumpers, winches, and armor
UTVs and side-by-sides	Cages, seats, doors, and performance parts
Motorcycles and dirt bikes	Gear, accessories, and adventure setups
Overland and camping	Roof tents, trailers, stoves, and storage
Racing and sand equipment	Dune gear and race-ready parts

Event materials have named several brands in recent seasons. Examples include Rugged Radios, Rigid Industries, PRP Seats, and SxS Addicts. Rugged Radios makes communication gear. Rigid Industries focuses on lighting. PRP Seats builds seating and interior items. SxS Addicts brings a large UTV community.

Additionally, many smaller shops and custom builders attend. Therefore, you can find both big names and local specialists. Bring a list of parts you need. Then, ask exhibitors about fitment, pricing, and installation.

Who Should Attend?

The show fits many types of visitors:

Truck, Jeep, and UTV owners who want upgrades
Overlanders who plan their next trip
Racers who look for gear and parts
Families who want a fun weekend outing
Newcomers who want to learn about off-roading
Gift shoppers who want unique ideas

Furthermore, the free entry for kids makes it easier for families to join. In short, almost anyone with an interest in off-road life will find something to enjoy.

How to Plan Your Visit

Pick the Best Day

Friday has shorter hours, so it suits a quick look. Saturday has the longest hours and often the biggest crowds. Sunday closes earlier, but it can feel more relaxed. Therefore, choose your day based on your style. If you want deals and demos, go early on Saturday. If you prefer space, try Sunday morning.

What to Bring

Comfortable walking shoes
A list of parts and your vehicle details
Photos of your build on your phone
A reusable bag for gear and flyers
Cash and cards for purchases
A water bottle
Your digital tickets and ID

Dress for the Weather

December in Scottsdale feels mild. Days often reach the 60s or low 70s. However, evenings cool down fast. The hall is indoors, so a light jacket is usually enough.

Sample Weekend Plan

Start Friday evening with a quick lap of the hall. Next, spend Saturday on seminars and booth visits. Finally, use Sunday for last-minute shopping and any deals that remain. This simple plan keeps you from rushing.

Nearby Attractions in Scottsdale

Scottsdale offers plenty to do beyond the show. Therefore, consider adding a few stops to your trip.

Attraction	Why Visit
Old Town Scottsdale	Art galleries, restaurants, and a lively Western feel
Taliesin West	Frank Lloyd Wright’s famous desert home and school
McDowell Sonoran Preserve	Desert trails with scenic views
Scottsdale Fashion Square	Shopping and dining in one place
Musical Instrument Museum	Instruments and music from around the world

In addition, the area has many hotels, from budget stays to luxury resorts. Book early, because December is a busy travel month in Arizona. Furthermore, local restaurants can fill up on weekends, so reserve a table if you plan a group dinner.

Tips for Exhibitors and Builders

Companies that want a booth should register through the official vendor page. Move-in takes place on Thursday, December 3. Large rigs arrive first, starting around noon. General move-in follows later that afternoon. Friday morning remains exhibitor setup time, so the public cannot enter yet.

Builders who want to show a personal vehicle should look into the Sell-n-Shine registration. However, spaces can fill up, so sign up early. Additionally, clean your vehicle and prepare a short story about your build. Visitors love to hear the details.

Conclusion

DIRT EXPO at WestWorld of Scottsdale runs December 4 to 6, 2026, and it promises a full weekend for off-road fans. Public hours run from Friday afternoon through Sunday afternoon. More than 150 companies bring trucks, Jeeps, UTVs, motorcycles, overland gear, and race equipment. Seminars, the Sell-n-Shine, raffles, and holiday specials add even more fun. Kids under 12 enter free, and military visitors can find discounts.

However, always confirm prices, hours, and parking details on the official website. Therefore, buy your tickets early, plan your day, and explore Scottsdale while you are in town. With a little preparation, you will enjoy every minute.

Frequently Asked Questions

1. When does the Scottsdale show take place in 2026?

It runs from Friday, December 4, to Sunday, December 6, 2026.

2. Where is the show?

It takes place in the North Hall at WestWorld of Scottsdale, 16601 N Pima Road, Scottsdale, Arizona 85260.

3. What are the public hours?

Listings show Friday from 3 PM to 8 PM, Saturday from 9 AM to 6 PM, and Sunday from 9 AM to 4 PM. Confirm the times on the official site.

4. How much do tickets cost?

The organizers had not confirmed 2026 prices in the sources reviewed. Past years started near $20 for adults. Check the official ticket page for current rates.

5. Do kids need a ticket?

Listings say kids under 12 enter free. Check the official page for any age rules.

6. Are military or veteran discounts available?

Yes. Organizers offer discounted tickets for military members and veterans. Bring valid ID.

7. Can I buy tickets at the door?

Yes. The box office usually sells tickets on site. However, buying online is faster and safer.

8. How much is parking?

The venue sets parking fees. Check the current rate before you go.

9. How many exhibitors will attend?

Listings report more than 150 companies. The final list may change.

10. Can I show my own vehicle?

Yes. The DIRT ALLIANCE Off-Road Sell-n-Shine welcomes personal builds. Registered owners receive weekend admission and a shirt. Companies cannot take part, and nobody can sell items from a display.